Apple is ready to host its next big hardware event on September 9 at 10 a.m. PT. Millions of people are excited because this event will bring the iPhone 17 lineup, new Apple Watch updates, and even changes for AirPods.
Every year, Apple’s September event is one of the biggest shows in the tech world. People wait to see what’s new, what’s different, and what kind of magic Apple is bringing to the market. This year, things look even more special because Apple is planning a major redesign of the iPhone for the next three years.
In this article, we will cover:
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iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max details
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Rumors about the iPhone Air, a super thin new model
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Design changes Apple is planning for the future
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What to expect from the Apple Watch and AirPods updates
Let’s dive into everything we know so far.
The iPhone 17 Lineup
Apple is expected to reveal three iPhone 17 models this year:
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iPhone 17
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iPhone 17 Pro
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iPhone 17 Pro Max
There are also rumors of a new model called the iPhone Air, which may replace the current “Plus” version.
đą iPhone 17
The regular iPhone 17 is not just an entry-level phone anymore. Apple wants it to feel closer to the Pro models.
Expected features:
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6.3-inch display (slightly bigger than iPhone 16)
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120 Hz refresh rate (finally smoother scrolling compared to 60 Hz)
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24 MP front camera (better selfies and video calls)
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New colors: Purple and Green
This is a big change because for years, Apple has limited its best screens to the Pro models. Giving the iPhone 17 a 120 Hz display means more people will enjoy smoother gaming, videos, and daily use.
đą iPhone 17 Pro
The iPhone 17 Pro is expected to show off the most design changes.
Rumored upgrades:
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New rear camera design: Cameras placed in a rectangular bar across the back
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Flash, sensors, and microphone pushed to the far right side
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Aluminum frame instead of titanium (lighter and cheaper to make)
This new look would make the Pro instantly stand out. It also shows Apple is not afraid to change the design language that has been around for years.
đą iPhone 17 Pro Max
The Pro Max model is usually the star of the lineup. This year, though, it may not change too much.
Main upgrade:
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Thicker body with a bigger battery
That means longer battery life, something every user wants. For people who stream, play games, or use their phone for work all day, this could be a game changer.
The New iPhone Air
One of the most exciting rumors is about the iPhone Air.
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Said to be ultra-thin
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May replace the Plus model
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Focused on style and portability
This would fit Apple’s tradition of naming. Remember the MacBook Air? It became popular because it was slim but powerful. Apple could be trying the same idea with the iPhone Air.
If true, this could be the start of a new product line that appeals to people who value lightness and design more than extra battery or size.
Future of the iPhone: Foldable in 2026
According to Bloomberg’s Mark Gurman, Apple is starting a three-year redesign plan. The iPhone 17 is just step one.
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2025: iPhone 17 redesign with iPhone Air
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2026: A foldable iPhone may arrive
This is huge news because Apple has never released a foldable phone. Competitors like Samsung, Google, and Oppo already sell foldable devices, but Apple usually waits until the tech is polished. If Apple enters the foldable market, it will likely change the industry.
Apple Watch and AirPods Updates
Apple is not just focusing on the iPhone. The Apple Watch and AirPods are also expected to get updates.
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Apple Watch: May get better health tracking, longer battery, and new straps.
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AirPods: Could bring better sound, noise cancellation improvements, and maybe new colors.
These may not be as big as the iPhone updates, but they still keep Apple’s ecosystem strong.
Why This Event Matters
Apple events are more than just product launches. They set the tone for the tech industry. When Apple makes a move, the whole world pays attention.
Some reasons this event is extra important:
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New design direction for the iPhone
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Possible new product line with iPhone Air
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Hints about the foldable future of Apple
If you are planning to upgrade your phone, this event will help you decide whether to wait for the iPhone 17 or hold off for the 2026 foldable version.
Should You Upgrade to iPhone 17?
Here’s a quick guide to help you decide:
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If you have iPhone 13 or older → The iPhone 17 will feel like a huge upgrade. Bigger screen, smoother display, better cameras.
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If you have iPhone 14 or 15 → Still a big jump if you care about screen refresh rate and selfies.
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If you have iPhone 16 → You might wait for the foldable iPhone or future updates.
Final Thoughts
The Apple September 9 event will be one of the most exciting in years. With the iPhone 17 lineup, possible iPhone Air, and the promise of a foldable iPhone in the future, Apple is setting the stage for its next big era.
Whether you’re a casual iPhone user, a Pro fan, or someone waiting for the most stylish and light phone, there’s something in this launch for everyone.
So mark your calendars: September 9, 10 a.m. PT. The world will be watching.
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