Good morning everyone! Welcome to our live coverage of today’s Apple media showcase.
We have two reporters on the ground at Apple Park in Cupertino, California, plus the full team—Adrienne So, Julian Chokkattu, Reece Rogers, and Michael Calore—sharing updates as the event happens.
We’ll be posting frequent updates here in this live blog, and the biggest highlights will also go out on our social channels.
⏰ Apple Event Start Time
-
10 AM Pacific (California)
-
1 PM Eastern (New York)
-
6 PM in the UK
We recommend coming back 30 minutes early (9:30 AM Pacific) to catch our pre-show updates before the presentation begins.
📺 How to Watch the Apple Event
You have multiple ways to watch the keynote live:
-
YouTube → Open Apple’s official YouTube channel.
-
Apple TV app → Works on Apple TV, smart TVs, and streaming boxes. No subscription needed.
-
Apple website → Direct stream is available at apple.com.
👉 Tip: Watch on a TV screen so your laptop or phone stays free to follow this live blog.
📱 New iPhones Today
The main star of the event will be the iPhone 17 series. We expect:
-
iPhone 17 (Standard) → The main upgrade for most people.
-
iPhone 17 Pro → Likely with stronger cameras and titanium design.
-
iPhone Air (NEW) → A completely new model that replaces the “Plus.”
-
Thinner design
-
Next-generation battery tech
-
Positioned between standard and Pro models
-
This “iPhone Air” could be the most exciting iPhone reveal in years.
⌚ New Apple Watches
We expect three new Apple Watch models today:
-
Apple Watch Series 11 → The standard model with faster chips and better displays.
-
Apple Watch Ultra 3 → Bigger display, brighter OLED, and possibly satellite messaging.
-
Apple Watch SE (refresh) → Affordable option for families and kids.
The Ultra 3 may steal the spotlight with its rugged design and massive screen.
🎧 New AirPods Pro
Apple is also expected to reveal refreshed AirPods Pro 3.
-
Better integration with Apple Intelligence
-
Possible new case design
-
Improved sound and battery life
💻 Apple Software and AI
Apple will also spend time talking about its software platforms:
-
iOS 18 (iPhone)
-
macOS (Mac computers)
-
iPadOS (iPads)
-
watchOS (Apple Watch)
-
tvOS (Apple TV devices)
A big part of the presentation will highlight Apple Intelligence—Apple’s new AI system built into apps, messages, and devices. Expect demos of how it works across iPhone, iPad, and Mac.
🤔 Will There Be Surprises?
While we mostly expect iPhones, Watches, and AirPods, Apple sometimes sneaks in surprises.
-
Could we see a new iPad Air or iPad Pro refresh?
-
Maybe a MacBook Air update with M4 chips?
-
Or even a new color option for iPhones?
It’s best to stay tuned—Apple likes “one more thing.”
🌍 Why This Event Matters
The Apple September event is the company’s biggest launch of the year.
-
The iPhone remains Apple’s best-selling product.
-
Apple Watch is the most popular smartwatch worldwide.
-
AirPods dominate the wireless earbuds market.
-
Apple Intelligence will show how Apple is competing with Google, Microsoft, and OpenAI in AI.
Millions of people watch live because these updates shape the tech industry for the next 12 months.
📌 Outbound Links
📝 Final Thoughts Before the Event
Today’s Apple showcase will be packed with updates. Expect iPhone 17, iPhone Air, Apple Watch Ultra 3, Series 11, SE, and AirPods Pro 3.
Our team will bring you live updates starting 30 minutes before the event. Bookmark this page, keep the stream on your TV, and refresh often for news as it happens.