In the past, people searched on Google by typing words and clicking websites. But now in 2025, search is very different. Many people use LLMs (Large Language Models) like ChatGPT, Google Gemini, and Microsoft Copilot. These AI tools give direct answers in conversation style.
This change is very big. Experts say brands in the United States must pivot — which means they must change their strategy to stay visible.
What Are LLMs?
LLMs are Large Language Models. They are powerful AI systems that can read, understand, and generate human-like text.
Examples are:
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ChatGPT by OpenAI
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Gemini by Google
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Copilot by Microsoft
When people ask questions, LLMs can give clear answers instead of showing many links.
How Search Is Changing
Before:
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People typed keywords like “best laptop under $500.”
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Google showed 10 blue links.
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Users clicked one website.
Now:
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People ask LLMs: “Which laptop under $500 is best for students in the U.S.?”
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The AI gives a direct answer with details.
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Users may never click a website.
This is why old SEO is not enough.
Why U.S. Brands Must Pivot
Brands cannot just rely on Google ranking anymore. They must prepare for AI-driven search.
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Users trust LLM answers. Many Americans now ask AI first before browsing.
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Less web traffic. AI gives direct answers, so fewer people visit sites.
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Need structured data. LLMs prefer clear, machine-readable information.
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Competition is different. Now you are competing to be cited by AI, not just ranked on Google.
How Brands Can Adapt
Here are simple steps for U.S. companies:
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Use Knowledge Graphs
Knowledge graphs organize facts about your brand. LLMs love structured facts. -
Write Simple and Clear Content
Short sentences and bullet points are easier for AI to copy. -
Add FAQ Sections
For example, “What is your product? How much does it cost? Who is it for?” -
Use Outbound Links
Link to trusted sites like Google AI or OpenAI. AI trusts reliable references. -
Update Content Regularly
AI prefers fresh and correct information.
Example for a U.S. Brand
Imagine you have a coffee business in Seattle.
Before, you wrote blogs like:
“Best coffee shops in Seattle 2024.”
Now, you should also write:
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Best coffee for students in Seattle
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Top organic coffee beans under $20
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Which coffee is best for energy at work
Write in clear lists and bullet points. When someone asks an AI:
“Where can I find affordable organic coffee in Seattle?”
The LLM may show your shop if your content is clear.
LLMs vs Traditional Search
| Feature | Traditional Search | LLM Search |
|---|---|---|
| Results | 10 blue links | Direct answers |
| User Work | Must click sites | Get instant response |
| Content | Keyword focus | Intent focus |
| Data | SEO optimized | Structured + AI friendly |
| Goal | Rank high in Google | Be cited in AI answers |
Benefits of Pivoting to LLM SEO
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Stay visible inside AI chatbots
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Reach new customers faster
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Build trust when AI mentions your brand
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Prepare for the future of marketing
Outbound Learning Resources
To understand LLMs more, visit:
The Future of Search in the U.S.
Experts believe that by 2027, most searches in the United States will be done using AI assistants. Younger generations already prefer asking AI over typing on Google.
This means brands must prepare now. If you wait too long, your competitors will be ahead.
Final Thoughts
LLMs like ChatGPT, Gemini, and Copilot are reshaping how people search. Instead of websites fighting for Google rankings, they now fight to be part of AI answers.