Have you ever wanted to try on clothes before buying them online? Now you can — without ever stepping into a store. Google has launched a new AI-powered virtual try-on tool that allows users in the United States to upload a full-body photo and see how clothes look on them.
This smart shopping feature is designed to make online clothes shopping easier, smarter, and more personal.
In this article, you’ll learn:
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What this new Google feature does
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How to use it
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Why AI is changing online shopping forever
👚 What Is the Google AI Virtual Try-On Feature?
The Google AI virtual try-on tool is part of Google Shopping and Google Search. It lets users upload a full-body photo of themselves. Then, using AI and machine learning, Google shows how selected clothing items would look on the user’s body.
This means:
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No more guessing your size
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No more wondering how a dress or shirt fits
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No need for third-party AR apps
🎯 This tool is built into Google Search, Google Shopping, and Google Images, making it super easy to use.
🧠 How Does It Work?
Google uses Generative AI and computer vision to create a realistic simulation of the clothing on your body.
Here's how the process works:
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You upload a photo of yourself (with your face blurred if you want privacy).
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Choose an outfit or clothing item listed in Google Shopping.
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The AI tool automatically places the clothing on your body model.
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You get a preview of how it looks — including fit, drape, and size.
This feature supports both men's and women’s fashion from many top brands.
📲 How to Use Google’s Try-On Tool
Here’s how you can try it right now (U.S. only for now):
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Go to google.com or open the Google app.
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Search for a clothing item (like “women's blue dress”).
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Tap the "Try On" button under a product.
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Upload your full-body photo when asked.
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See how it fits you right away!
🔐 You can choose whether to save your photo or keep it private.
🛍️ Benefits of Google’s AI Try-On for Shopping
This feature makes online shopping easier in many ways:
| Benefit | Description |
|---|---|
| ✅ Realistic Fit | You see how clothes hang and move on your body shape |
| ✅ Better Decisions | Less likely to return items due to poor fit |
| ✅ Saves Time | No need to guess your size or buy multiple sizes |
| ✅ More Confidence | You feel sure before you buy online |
Google says early testing shows fewer returns and higher satisfaction from shoppers.
📘 Learn more from Google’s official blog
🧵 Brands Available for Try-On
Currently, some of the brands that support this try-on feature include:
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Anthropologie
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H&M
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LOFT
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Everlane
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Revolve
More brands are being added over time. Eventually, Google hopes to support most major U.S. fashion retailers.
🌍 Why This Matters for Online Shopping
The Google AI virtual try-on feature shows how AI is changing eCommerce. It's not just about text or search anymore — it's about personal experiences and interactive shopping.
Benefits for the fashion industry:
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Lower return rates
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Higher conversion rates
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More eco-friendly shopping (less waste and shipping)
Benefits for users:
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Faster choices
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Less doubt
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More fun shopping online
🤖 What Makes This AI Tool Special?
Google’s AI system is trained on diverse body types and skin tones to make the experience more inclusive.
This is a big improvement over older “one-size-fits-all” AR shopping apps that didn’t work well for everyone.
“We want every shopper to feel seen and represented,” said a Google Shopping spokesperson.
🧭 What’s Next?
Google plans to:
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Add accessories and shoes to the virtual try-on
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Expand the feature outside the U.S.
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Integrate with Google Lens so you can try things on from photos
This could lead to a full virtual dressing room experience on your phone.
🧠 Final Thought
The Google AI virtual try-on is more than just a cool tool — it’s a game-changer for online fashion shopping. With realistic previews, less hassle, and a personal touch, this AI feature is helping everyone shop smarter, faster, and with more confidence.